HARALD
SHOP
PACK 01
ABOUT
1. Who We Are
Harald AB is a Sweden-based clothing company. We design, produce, and sell garments through our website. Your privacy matters to us, and we are committed to protecting your personal information in compliance with the EU General Data Protection Regulation (GDPR).
2. What Personal Data We Collect
We may collect the following personal information when you interact with our website or place an order:
Identity Information: Name, email address, phone number
Order Information: Billing and shipping address, purchase history
Payment Information: Processed securely by Shopify Payments; Harald AB does not store full credit card data
Technical Data: IP address, browser type, device information
Usage Data: Page visits, clicks, and interactions (via analytics tools)
Cookie Data: Used to enhance website experience (see Cookie Policy)
3. Why We Collect Your Data
We process your data to:
Fulfill and deliver your orders
Provide customer service and support
Send order updates and relevant communication
Analyze and improve our website and product offerings
Comply with legal obligations (such as tax and accounting laws)
Send marketing communications (only if you opt in)
4. Legal Basis for Processing
We rely on the following legal bases to process your data under the GDPR:
Contract: To process and ship your orders
Consent: For marketing and cookie use (only if you agree)
Legal Obligation: For accounting and tax purposes
Legitimate Interest: To improve our services and website experience
5. Sharing of Personal Data
We only share your data with trusted third parties:
Shopify (for secure payment transactions)
Shipping providers (to deliver your purchases)
Analytics services such as Google Analytics (if enabled)
All service providers adhere to GDPR or equivalent data protection standards.
6. Your Rights Under GDPR
You have the right to:
Request access to your personal data
Correct or update inaccurate data
Request deletion of your data (in certain cases)
Object to or restrict certain types of data processing
Withdraw consent at any time
File a complaint with IMY (Integritetsskyddsmyndigheten) in Sweden
To make any data request, please contact us at: support@harald.group
7. Data Retention
We retain your personal data only for as long as needed:
For orders: up to 7 years (required by Swedish accounting law)
For marketing: until you withdraw consent or unsubscribe
8. Cookies
We use cookies and similar technologies to enhance your browsing experience and analyze site traffic. You will be prompted to accept or decline cookies when visiting our site.
For more details, see our Cookie Policy.
9. Contact Information
If you have any questions or concerns regarding this Privacy Policy or your personal data, please contact us:
Harald AB
Hästholmsvägen 33
Stockholm, Sweden
support@harald.group